LinkedIn Profile Optimization
3 Tips To Help You Optimize Your LinkedIn Profile For The Better
For companies, looking for the right individual for a certain job can be costly in terms of money and time. This is the reason why a lot of companies out there are searching LinkedIn profiles to find that that individual that they are looking for. The question is – do you want to be found?
If so, then this article can help you by giving you tips on how you can optimize your LinkedIn profile for job hunting.
If a company is looking for someone to fill their ranks in LinkedIn, they are most likely going to use the LinkedIn’s built-in search engine. They may search for “marketing director” as an example. In this context, the “marketing director” terms are known as keywords.
Hence, if want more exposure for your profile, then you must learn how to use keywords effectively. Use the right keywords in your profile as much as you can. To find the right keywords, you can do this.
Look for job postings in your industry or a career path you may like. In the job postings, look for important words that are related to your career of choice. These words are your keywords, and make sure you fill your profile with it.
However, do not try to game the system and senselessly place keywords here and there. Your goal here is to fill your profile with the right keywords and still make the profile look natural as much as possible.
In LinkedIn, you are able to list down your valuable skills. However, that is just the first step. Do what you can to get endorsed. Why?
Simply because the higher the number of endorsements you get, the more likely it is that your profile will be on the top of the LinkedIn’s search engine results.
Let’s say you have a skill like “social media marketing”. If you have 90 endorsements for that skill, then you will be higher in the search results compared to someone who has only 20.
Use The Right Profile Picture
Simply adding a profile picture to your LinkedIn profile can get you at least 14 more views, according to the statistics. However, don’t be lazy and just put up a picture just for the sake of it. This can do more harm than good.
Make sure that your profile picture is clear, professional and fits well to your career choice. For example, a creative director should have an “edgier” photo compared to a CEO’s suite and tie.
Drunk, clubbing and other crazy pictures should be avoided at all costs. In fact, you are better off not having one.
Keep in mind that LinkedIn is a social media platform that could actually help move your career forward. Hence, it’s not something that you should be sloppy. Do what you can and get help. In fact, this article suggests that you look for resume service Singapore. These people know what they are doing and know how to properly optimize your profile to get the best chances of landing that job you always dreamed of.
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